Everything I do is about changing behaviour and attitude. I help business executives, diplomats and government officials refine their professional profile and increase the impact of their personal presence by making shifts in their attitude, behaviour, communication style and appearance. I founded my company – YARNU in 2013. Certified to use a number of tools that measure behaviour and culture, we work with businesses and organizations to help them create the organizational culture that best supports their objectives and values.
My first book “When in the Arab World: An Insider’s Guide to Living and Working with Arab Culture” was published in the UK May 2016, and the second expanded edition came out early in 2019. I am regularly invited to speak on the subject of cross-cultural communications.
I started out my career as a broadcast journalist with Jordan Television. After working with CNN during the First Gulf War, I moved to the Royal Hashemite Court where I was responsible for His Majesty the late King Hussein’s International Media Department for 2 years. I then moved into the field of communications and public relations leading the public diplomacy and communications work of the British Embassy in Amman for 18 years.
I started out my career as a broadcast journalist with Jordan Television. After working with CNN during the First Gulf War, I moved to the Royal Hashemite Court where I was responsible for His Majesty the late King Hussein’s International Media Department for 2 years. I then moved into the field of communications and public relations leading the public diplomacy and communications work of the British Embassy in Amman for 18 years.
